The 20-Customer Business Model

Why Most Solo Entrepreneurs Are One Variable Away From Viability

If you can't build a sustainable business with 20 customers, you don't have a customer problem. You have a business model problem.

Calculate Your Target Revenue Per Customer

The 20-Customer Equation

Discover Your Bottleneck

Answer 3 Quick Questions

1. How do you feel about your current pricing?
Definitely undercharging but scared to raise prices
Prices are okay, but customers only buy once
Priced well but delivery takes too much time
At high end but still not making enough
2. What's your biggest constraint right now?
Money—can't afford to invest in growth
Customers—constantly hunting for new business
Time—maxed out on hours I can work
Clarity—don't know what to focus on
3. If you could change ONE thing to grow, what would it be?
Charge more for what I already do
Get customers to buy more often/longer
Systemize so I can handle more customers
Add complementary services/products